The AI-powered platform for ShapeUp teams
You know ShapeUp works. But you're still duct-taping Basecamp, Notion, and spreadsheets together. AlphaFish is the first platform built specifically for how ShapeUp teams actually work—with AI that helps you shape, bet, and track cycles.
Get Early AccessShapeUp deserves better tools
ShapeUp transformed how teams think about product development. Fixed time, variable scope. Appetite over estimates. Betting tables instead of backlogs.
But the tooling hasn't caught up. You're shaping pitches in Google Docs, running betting tables on whiteboards, tracking cycles in Linear or Notion, and hoping it all stays connected. The methodology is rigorous—your tools are a patchwork.
Meanwhile, your raw inputs are scattered everywhere: customer feedback in Intercom, ideas in Slack, support tickets in HubSpot, specs in Google Drive. Synthesizing all of that into a shaped pitch takes hours.
"We loved the methodology, but felt like we were practicing it with one hand tied behind our back."
Built from the ground up for ShapeUp
AlphaFish isn't ShapeUp bolted onto a generic PM tool. It's what ShapeUp tooling should have been from the start—native support for appetite, pitches, betting tables, and cycles, enhanced with AI that does the heavy lifting.
AI-Powered Shaping
Shaping well takes conversation, not prompts. Work through the problem with AI that asks the right questions, helps you define appetite, sketch boundaries, and surface rabbit holes—so your pitches arrive at the betting table fully formed.
Betting Table That Works
Present shaped pitches, see what's competing for this cycle, make bets as a team. Track what got picked, what got passed on, and why. No more "what did we decide last cycle?" confusion.
Cycle Management
Track work in progress, see how teams are trending against appetite, and know when it's time for cooldown. Everything connected to the pitches that started it.
From raw idea to shaped pitch
Gather Signals
Connect your tools or drop in raw ideas—customer feedback, support tickets, team hunches. AlphaFish surfaces what's worth shaping.
Shape Together
Work through the problem in conversation with AI. Define appetite, sketch boundaries, surface rabbit holes. Your pitch writes itself along the way.
Bet & Build
Bring shaped pitches to the betting table. Pick what matters this cycle. Track progress against appetite. Ship.
Everything ShapeUp teams need
Signal Synthesis
Connect your tools—Slack, Intercom, HubSpot, Linear—and let AI surface patterns worth shaping. Stop starting from a blank page.
Shaping Assistant
A guided conversation that helps you work through: What's the raw idea? What's the appetite? What's in, what's out? What are the rabbit holes?
Pitch Library
No more hunting through Google Docs. All your pitches in one place, with history of what got bet on and what didn't.
Appetite Tracking
See where teams are in the cycle, whether scope is staying variable, and when it's time to call the circuit breaker.
Built by someone who's done it
AlphaFish is built by Ryan Eade, a CPTO who's implemented ShapeUp at multiple companies—including leading product teams at Spiffy and PtEverywhere.
After years of making ShapeUp work with tools that weren't built for it, he started building what he wished existed. This isn't a PM tool with ShapeUp features added. It's built by a practitioner, for practitioners.
ShapeUp at Scale
Implemented at Spiffy, PtEverywhere, and multiple product teams
AI-Native Builder
Building AlphaFish with the same AI-accelerated approach we're enabling
Product-Led
15+ years shipping products at startups and scale-ups
Practitioner First
Built the internal tools first, then productized what worked
The methodology behind the tool
ShapeUp is the product development framework created at Basecamp and used by teams at Mixpanel, UserVoice, and hundreds of startups. It replaces infinite backlogs and estimation theater with a focused, outcome-driven approach. Read the free book →
Fixed time, variable scope
Set a 6-week appetite. Shape the work to fit. Projects don't drag on forever.
Appetite over estimates
Ask "how much is this worth?" instead of "how long will it take?"
Betting, not grooming
Fresh slate each cycle. No backlog guilt. Decide what matters now.
Shape before you build
Define the problem and boundaries before engineering starts.
Get the ShapeUp Starter Kit
Templates, checklists, and guides to run your first cycle. Free.
Get early access
We're launching with a small group of design partners—teams who want to shape the future of ShapeUp tooling with us.
Join the waitlist for early access and be first to know when we're ready.
Join the Waitlist
Get early access + the starter kit